Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your most valuable business asset. There is a type of misconception that registering a company, purchasing the fields and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.
Questions often arise as to whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights to use the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from using your brand and potentially damaging the reputation of enterprise enterprise.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of this business’ offerings provides the legal specifics of policy. It is important that the range of merchandise and/or services that corporation produces is correctly classified into one of the 45 separate categories readily.
It is important to focus on that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the brand and business conception within australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be entered.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark status objected application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the most of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval to be the exclusive user for this specified trademark for the plethora of goods and services sent applications for under the application.